Product video on a white background, no studio needed

How do you make a product video on white without a studio?

Film the product wherever you like, cut it out, then place it on white in your editing app. Keyotte doesn't add the white itself: it gives you the product on flat green, and the white goes on one track.

The upside: your background is perfectly even, with none of the grey patches of a badly lit white sweep.

How should you film the product?

Put the product on a steady surface, light it softly and evenly, and pick a background that contrasts with it. A white object on a white wall is very hard to separate.

If you shoot several products, keep the same light and framing for all of them: your store will look consistent, as if it came out of one studio.

• Soft, diffused light, no harsh reflections.
• A background in a different color from the product.
• Phone on a tripod, slow moves (turntable, hand presenting it).
• The whole product in frame, no edge cut off.

Do transparent or shiny objects cut out well?

Shiny objects are fine if they stay sharp; transparent ones (glass, bottles) are the hardest, because you see the background through them. Test them on a free 10-second preview before paying.

If tracking loses part of the product on a frame, go to that frame and click the missing part.

Why not just film on a white background?

You can, but filmed white is rarely even: grey corners, shadows, reflections. It takes a lot of light to look truly white.

With a cutout, the white is added in the edit: perfectly even, and you can change your mind later (brand color, styled scene) without reshooting.

How do you add the white background and the shadow?

Put a plain white background on the bottom track, the product clip above, and key out the green. A soft shadow under the product avoids the stuck-on look; most editors have a drop shadow effect.

Step by step in CapCut or Premiere Pro.

How much does it cost for a store?

A product video under a minute costs €1.99, with no subscription: you only pay for the videos you publish. To compare with a subscription if you have lots of products, see what you really pay.

For promo Reels with a brand background rather than white, see Instagram Reels background.